What is Digital Marketing ?

Digital Marketing is the process of online promotion of products or services using digital technologies, mainly on social media platforms and search engines.

Digital Marketing is important because it’s cost-effective. A lot of small businesses don’t have big budgets to spend on advertising. However, they can still advertise online using free tools. There are many different ways to promote your business digitally. Search Engine Optimization (SEO) is free and helps your site show up in search results. Social Media Advertising costs money, but if you’re looking to get started, it’s worth it. Display Ads are inexpensive and help spread the word about your business. Email Marketing is affordable and effective. You can send emails to customers to promote your products and services.

What is the need of Digital Marketing ?

Digital Marketing is the practice of creating, managing, and executing a marketing plan that uses digital technologies. It is the process of creating, managing, and executing a plan to create value for a company through the use of digital technologies.

Digital marketing is an important part of a company’s overall marketing strategy. It allows companies to reach a large audience through digital channels. It can help companies to:

• Increase brand awareness

• Increase website traffic

• Increase sales

• Increase customer loyalty

There are a number of ways that digital marketing can be used to achieve these goals. Some common methods include online advertising, online marketing campaigns, online content.

Types of Digital Marketing

1. Search Engine Optimization (SEO)
2. Pay Per Click (PPC)
3. Social Media Marketing (SMM)

Search Engine Optimization (SEO):

Search Engine Optimization is a process to increase the organic traffic and improve the ranking of a website on a search engine.

But before working on a website for SEO we should analyse the website on the basis of its website page loading time, content should be unique (not having the plagiarism content), investigate the broken link etc.

Pay Per Click (PPC):

Pay Per Click is a form of online advertisement model used to increase the direct traffic to the website in which the advertiser pay for each click on their ads.

Social Media Marketing (SEO):

Social Media Marketing is the use of social media platforms and websites to promote a product or service. It is a new form of marketing that has been gaining popularity in recent years.